When it comes to social media marketing, the strategies employed can greatly influence the success of your messaging campaign. Usual methods such as posting and boosting on social media may seem effective, but they don’t hold a candle to the effectiveness of running paid ads on social media – an expertise of our company, ClickUpon.
When it comes to social media marketing, the strategies employed can greatly influence the success of your messaging campaign. Usual methods such as posting and boosting on social media may seem effective, but they don’t hold a candle to the effectiveness of running paid ads on social media – an expertise of our company, ClickUpon.
When it comes to social media marketing, the strategies employed can greatly influence the success of your messaging campaign. Usual methods such as posting and boosting on social media may seem effective, but they don’t hold a candle to the effectiveness of running paid ads on social media – an expertise of our company, ClickUpon.
Comprehensive targeting options, including demographics, behaviors, and interests
A/B test several combinations of creative and messaging, unique to each campaign and created by professional graphic designers and copywriters
Many businesses opt for posting and boosting on social media as their primary strategy. This approach undeniably has its perks, such as the ability to reach existing page followers and target a specific audience. However, it also has significant limitations.
For starters, boosting mainly reaches your existing page followers, making it difficult to expand your audience. You are typically also restricted to targeting only one audience at a time, limiting your reach and the variety of people you can connect with. Additionally, posting and boosting does not provide the opportunity to test your audiences, creative, or messaging.
Typically, boosts are optimized for engagement, focusing on likes, comments, and shares, but not necessarily leading to conversion or sales. Furthermore, these methods do not allow for retargeting and optimization, and there is no way to track revenue for dollars spent through leads or bookings.
In essence, while posting and boosting may increase your visibility to some extent, they lack the strategic approach needed to maximize your marketing efforts.
Our company, Clickupon, offers an advanced solution that surmounts these limitations. Our paid social media advertising campaigns significantly expand your reach, covering wider geographical areas and diverse audiences.
We provide the option to test groups against each other, allowing you to understand which audience responds best to your content. We also enable the display of different messages to different audiences, further tailoring your approach. Our A/B testing for creative and messaging ensures that your content is as engaging and effective as possible.
Unlike simple posting and boosting, our campaigns are optimized not just for engagement, but also for awareness, sales/bookings, and leads. We utilize retargeting strategies and “lookalikes” to maximize your return on investment, and advanced tools such as Pixels, Conversions API, and Lead Forms enable us to track real results. This takes the guesswork out of your campaigns and allows you to see the direct impact of your investment.
Comprehensive targeting options, including demographics, behaviors, and interests
A/B test several combinations of creative and messaging, unique to each campaign and created by professional graphic designers and copywriters
Many businesses opt for posting and boosting on social media as their primary strategy. This approach undeniably has its perks, such as the ability to reach existing page followers and target a specific audience. However, it also has significant limitations.
For starters, boosting mainly reaches your existing page followers, making it difficult to expand your audience. You are typically also restricted to targeting only one audience at a time, limiting your reach and the variety of people you can connect with. Additionally, posting and boosting does not provide the opportunity to test your audiences, creative, or messaging.
Typically, boosts are optimized for engagement, focusing on likes, comments, and shares, but not necessarily leading to conversion or sales. Furthermore, these methods do not allow for retargeting and optimization, and there is no way to track revenue for dollars spent through leads or bookings.
In essence, while posting and boosting may increase your visibility to some extent, they lack the strategic approach needed to maximize your marketing efforts.
Our company, Clickupon, offers an advanced solution that surmounts these limitations. Our paid social media advertising campaigns significantly expand your reach, covering wider geographical areas and diverse audiences.
We provide the option to test groups against each other, allowing you to understand which audience responds best to your content. We also enable the display of different messages to different audiences, further tailoring your approach. Our A/B testing for creative and messaging ensures that your content is as engaging and effective as possible.
Unlike simple posting and boosting, our campaigns are optimized not just for engagement, but also for awareness, sales/bookings, and leads. We utilize retargeting strategies and “lookalikes” to maximize your return on investment, and advanced tools such as Pixels, Conversions API, and Lead Forms enable us to track real results. This takes the guesswork out of your campaigns and allows you to see the direct impact of your investment.
Posting & Boosting
Less expensive upfront, but may require more spend over time due to lack of targeting and optimization
ClickUpon Paid Social Campaigns
More invested upfront, but can result in more efficient spend and higher ROI due to advanced targeting and optimization
Posting & Boosting
Less expensive upfront, but may require more spend over time due to lack of targeting and optimization
ClickUpon Paid Social Campaigns
Comprehensive targeting options, including demographics, behaviors, and interests
Posting & Boosting
Ability to target one defined audience group
ClickUpon Paid Social Campaigns
A/B test multiple audiences against each other, including “Lookalikes” of your best customers or clients
Posting & Boosting
One combination of creative & messaging, exactly as you posted it to your page
ClickUpon Paid Social Campaigns
A/B test several combinations of creative and messaging, unique to each campaign and created by professional graphic designers and copywriters
Posting & Boosting
Typically optimized for awareness and engagement. No machine learning to improve performance over time
ClickUpon Paid Social Campaigns
Advanced optimizations such as landing page views, leads, purchase conversions, and more. Machine learning that continuously improves performance
Posting & Boosting
Basic reporting with limited insights
ClickUpon Paid Social Campaigns
Detailed reporting with actionable insights to improve future campaigns
Many businesses opt for posting and boosting on social media as their primary strategy. This approach undeniably has its perks, such as the ability to reach existing page followers and target a specific audience. However, it also has significant limitations.
For starters, boosting mainly reaches your existing page followers, making it difficult to expand your audience. You are typically also restricted to targeting only one audience at a time, limiting your reach and the variety of people you can connect with. Additionally, posting and boosting does not provide the opportunity to test your audiences, creative, or messaging.
Typically, boosts are optimized for engagement, focusing on likes, comments, and shares, but not necessarily leading to conversion or sales. Furthermore, these methods do not allow for retargeting and optimization, and there is no way to track revenue for dollars spent through leads or bookings.
In essence, while posting and boosting may increase your visibility to some extent, they lack the strategic approach needed to maximize your marketing efforts.
Our company, Clickupon, offers an advanced solution that surmounts these limitations. Our paid social media advertising campaigns significantly expand your reach, covering wider geographical areas and diverse audiences.
We provide the option to test groups against each other, allowing you to understand which audience responds best to your content. We also enable the display of different messages to different audiences, further tailoring your approach. Our A/B testing for creative and messaging ensures that your content is as engaging and effective as possible.
Unlike simple posting and boosting, our campaigns are optimized not just for engagement, but also for awareness, sales/bookings, and leads. We utilize retargeting strategies and “lookalikes” to maximize your return on investment, and advanced tools such as Pixels, Conversions API, and Lead Forms enable us to track real results. This takes the guesswork out of your campaigns and allows you to see the direct impact of your investment.
If you would like to learn more about this service, book a call with our team! There’s no pressure to commit. We want to learn more about you, your business, and your goals. We’ll tell you more about what you can expect from us and how we can support you on your growth journey.
